MMGY Global has launched a brand new Travel Safety Barometer tool to help the travel and tourism industry monitor American travelers’ perceptions of safety as society gradually reopens in the wake of COVID-19.
Measured on a scale from 0 (extremely unsafe) to 100 (extremely safe) and based on a monthly survey of 1,200 American travelers, Travel Safety Barometer metrics are published for a series of categories, including domestic and international travel, transportation, lodging, cruising, dining and entertainment.
Currently, MMGY Global’s data suggests that domestic leisure travel, which scores just 34, will bounce back before international (22) or even business travel (29).
The recent Travel Intentions Pulse Survey (TIPS) conducted by MMGY Travel Intelligence found that two-thirds of Americans (68 percent) feel safest when traveling by personal vehicle, so it’s little surprise that the Driving Safety Barometer is highest at 72, more than double that of taking a flight (30). Transportation overall scores a 56.
Lodging is much lower at 35, while dining and entertainment are just slightly behind at 33.
With cruise lines temporarily suspending operations and the Centers for Disease Control and Prevention (CDC) issuing a no-sail order through late-July, MMGY Global’s Cruise Safety Barometer scores the lowest of any category at 18.
“Travelers’ perceptions of safety are shaped by everything from the latest news headlines and personal experiences to social media. The Travel Safety Barometer will highlight how consumer perceptions of safety evolve as states, countries and travel-related businesses cautiously begin to reopen, allowing the industry to adjust their operational and marketing strategies accordingly to meet consumer needs,” said Chris Davidson, executive vice president of insights and strategy, MMGY Travel Intelligence, in a statement accompanying Thursday’s announcement.
“There is much work to be done by the industry to put in place measures to protect the public’s health and well-being,” added Davidson. “Once this is accomplished, the next challenge becomes how will destinations, hotels, airlines, cruises and other travel businesses provide peace of mind to travelers who perceive them to be unsafe.”
Visit MMGYIntel.com to download the full report.
Comments & Discussion
Could Air Bridges and Travel Bubbles Save Europe’s Summer Season?
Some European countries are currently considering the formation of “air bridges” (a.k.a. “travel corridors” or “travel bubbles”), which would enable tourists to travel between destinations that have demonstrated low volumes of COVID-19 cases without the need to undergo the standard, fourteen-day self-quarantine.
All of Europe seems eager to salvage something of its summer holiday season amid ongoing restrictions aimed at reducing the global spread of the novel coronavirus. As even the hardest-hit areas of the continent, such as Italy and Spain, are beginning to emerge from their pandemic-prompted lockdowns, people are cautiously resuming business and looking to leave their days of cabin fever behind.
Prolonged lockdowns and the imminent arrival of Europeans’ traditional vacation season have prompted some countries to make piecemeal agreements with neighboring nations to allow unrestricted, bilateral travel between themselves and enable at least some measure of leisure travel this year.
Estonia, Latvia and Lithuania have already formed their own so-called “Baltic bubble”, allowing free movement of their respective residents while maintaining closure of their exterior borders closed to everyone else. Australia and New Zealand are reportedly considering a similar arrangement between themselves for a free-travel zone that could even expand to include select South Pacific islands.
In the United Kingdom (U.K.), the notion of “air bridges” was recently raised in the House of Commons by Minister of Parliament Huw Merriman, chairman of the Transport Select Committee, who suggested that: “This would boost confidence in aviation travel and target safety where it is most needed.”
A mandatory two-week quarantine applicable to inbound travelers—a measure that’s been widely adopted around the world amid pandemic conditions—is not something that has thus far been implemented in the U.K., although one is now, finally set to take effect in June.
According to The Independent, British Transport Secretary Grant Shapps fears the further economic shutdown that this move might trigger and is consequently pushing for the adoption of travel corridors. “We should indeed consider further improvements—for example, air bridges enabling people from other countries that have achieved lower levels of coronavirus infection to come to the country,” he said.
On May 10, Prime Minister Boris Johnson announced that the U.K.’s upcoming self-isolation measures would not apply to travelers arriving from France, thanks to a special arrangement made between himself and French President, Emmanuel Macron. The British government had also already indicated that arrivals from Ireland would be exempted from quarantine rules, said BBC News.
The possible formation of other air bridges is under discussion between the U.K., Greece and Portugal, where COVID-19 infection rates remain relatively low. Spain, France and Italy have also been put forth as possibilities during U.K. government briefings. An official spokesperson for the Prime Minister said that, for now, “It’s an option under consideration, but not agreed Government policy.”
It has even been suggested that an air bridge between the U.K. and U.S. might be introduced in the future. According to the Express, Visit Britain’s Director of Strategy and Communications for, Patricia Yates, told Parliament’s Digital Culture, Media and Sport Select Committee that, “Our American regional director is telling us sort of America is ready to go, American business is ready to go.”
However, with the U.S. reporting 1.7 million confirmed coronavirus cases and its death toll continuing to be the world’s highest, it’s unlikely that such an arrangement would be approved anytime soon.
Comments & Discussion
American Airlines Plans to Suspend All Regional Operations out of Miami
Republic Airways Furloughs Over 300 Employees
Alaska Airlines Donated Over One Million Meals to Charity
American Airlines Retires 5 Aircraft Types
Cruises2 weeks ago
Royal Caribbean To Eliminate Buffets on Post-Coronavirus Cruises
Airline News2 weeks ago
Missing Airline Food? You Can Order It To Your Home! (Yes, Really!)
Airline News1 week ago
Mexican Airline Offering Unlimited Flight Packages
Airline News1 week ago
Delta Resuming Several Major US and International Routes in June