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Hard Rock Premieres New Brand Programming for Meetings Market

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Hard Rock International is investing in fresh brand programs designed to connect people through the power of music and targeted toward the meetings industry.

Hard Rock’s BreakOut is inspired by the brand’s most popular in-room amenity offerings, such as Sound of Your Stay and Rock Om.

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Meeting planners can now choose from special MICE-branded programs curated by Hard Rock International’s preferred partners.

“On the hotel and casino level, we have been utilizing brand programming for years, and now, we are thrilled to announce that we are transitioning those premier experiences over to our meetings and events,” stated Danielle Babilino, senior vice president, global sales and marketing for Hard Rock International. “This transition would not be possible without the help of our partners, who have assisted in recreating our unmatched offerings to ensure that they are custom-catered to our friends in the MICE community.”

School of Rock is one option for meeting planners. The program provides next-level group guitar lessons and more, encouraging social sharing and team building.

SongDivision offers ‘Battle of the Band’-style activities for meeting attendees to engage in friendly competition, and the Scratch DJ Academy features hands-on teaching of the basics of mixing, scratching and blending music.

Tangible Formats is a unique music experience that allows attendees to perform with a live band, and Drum Cafe utilizes group drumming techniques led by highly skilled facilitators and a team of world-class multicultural performers.

DJ Drez and Marti have redesigned Hard Rock’s classic Rock Om experience for the MICE market, and MICE planners can take advantage of behind-the-scenes Memorabilia Tours for attendees to dive into the property’s music history.

Groups can also give back. Meeting planners can schedule a time to participate in Hard Rock’s Hygiene Kit Program.

Clean the World’s Hygiene Kit Events give groups the chance to work in teams and build hygiene kits, a collaborative activity that promotes interpersonal interaction and sustainability, while also lending a hand to others in need.

Hard Rock Hotels are delivering unique meeting spaces around the world ideally suited for planners looking to provide a dynamic group experience that is “Anything But Beige.”

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Family Fun Abounds in Ocho Rios at Moon Palace Jamaica

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All-inclusive resorts are an amazing option for families in search of the perfect shared getaway.

Parents looking for relaxation and a reprieve from daily pressures can certainly appreciate not having to sweat every individual expenditure while on vacation and instead settling on an up-front cost that allows adults and kids alike to go hog wild when they reach their destination.

At Moon Palace Jamaica, a Palace Resorts property situated near the celebrated seaside town of Ocho Rios, all-inclusive really means that it’s all covered, from luxurious accommodations and upscale amenities to world-class dining, 24-hour room service, minibar, premium satellite TV channels, wireless internet access, free calls within North America and a whole host of on-site activities designed to appeal to every age group.

The 700-room resort is located directly on Jamaica’s north coastal beach, where the sparkling Caribbean Sea virtually calls out to guests to come splash in its dazzling waters and warm themselves on the tropical sands.

With use of non-motorized watersports equipment included in their stay, kids and grown-ups might want to try boogie-boarding, snorkeling, paddleboarding, kayaking or sailing a Hobie cat as a family. Once the tribe has had their sand and saltwater for one day, there’s always more aquatic fun to be had at any of four family-friendly outdoor swimming pools.

PHOTO: A family enjoying time on the water at Moon Palace Jamaica. (photo via Palace Resorts)

The resort’s kids’ club, called the ‘Playroom,’ houses state-of-the-art activity spaces that cater to kids whose ages are four and up. They’ll stay entertained for hours in areas filled with building blocks, creativity areas, kitchen play area, ball pit, indoor playground, movies, video games and even a mini-stage to host kids’ karaoke.

Outdoors, there’s a dedicated kiddie pool and children’s water park, plus areas for taking out bikes and rideable cars.

The trendy ‘Wired’ teen lounge is designed especially for kids twelve and over, featuring flat-screen TVs, video games, arcade games, billiards, air hockey and foosball tables, and serving up slushies and frozen virgin cocktails.

Moon Palace Jamaica
PHOTO: An outdoor restaurant at Moon Palace Jamaica. (photo via Palace Resorts)

With all this on offer, it’s possible that parents will find their teenagers spending more time on their own, with their peers, than they’d have guessed.

Parents who prefer to enjoy a little adults-only downtime who have children under four are also able to arrange for babysitting services through the resort for an additional fee.

Where kids are concerned, what’s on the menu at their next meal can also be a pressing question. Guests of Moon Palace Jamaica will find abundant options available to keep youngsters satisfied, with everything from poolside pizza and snacks to gourmet dining included in their stay.

Boulangerie, Moon Palace Jamaica
PHOTO: Boulangerie, Moon Palace Jamaica (photo via Palace Resorts)

The Boulangerie, reminiscent of a Parisian café, is particularly convenient, serving up fresh pastries, crepes, sweet treats, ice cream, flavored coffees and more, 24 hours a day. Gourmet Corner also dishes out a variety of quick-serve favorites, like pizza, paninis and even sushi, for casual dining or to take on-the-go.

Five other sumptuous, dine-in restaurants on the property offer a mouth-watering variety of cuisines with options to please the palates of adults and minors alike.

Right now, Moon Palace Jamaica is offering a special deal that provides free airport transfers, up to $1,500 in resort credit, and free stays for kids and teens.

For more information, contact a travel professional or visit jamaica.moonpalace.com/en.

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