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Hard Rock Announces First Brand Commercial to Air During Super Bowl LIV



Hard Rock International has announced it will be airing its first commercial for the Super Bowl.

With the big game being held at Hard Rock Stadium in South Florida, the timing couldn’t be more perfect.

Of course, this won’t be any ordinary commercial.

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This televised advertisement will sport an A-tier celebrity roster and be produced and directed by renowned Hollywood filmmaker Michael Bay. Rock and Bay’s collaboration was filmed at the world’s premiere Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood.

To represent such an iconic brand at such an iconic event, Hard Rock knew that a team-up with Michael Bay would be the most pragmatic decision. With film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys,” Bay not only has a very recognizable, grandiose style that will make for an unforgettable commercial, but he is also a Miami resident who will surely add some local flair.

With 31 hotels, 12 casinos and 251 cafes, the Hard Rock brand has already made a huge name for itself. Recognized as a world-class entertainment and lifestyle brand, Hard Rock holds more than 35,000 Hard Rock Live concerts yearly and possesses the world’s most valuable and extensive collection of music memorabilia.

The commercial will premiere during the first half of the broadcast and is slated to launch a new connection between guests, viewers and one of the world’s most recognized brands.

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Marriott Attains Record Growth in Caribbean, Latin America



Marriott International achieved record growth in the Caribbean and Latin America last year, signing 10,000 rooms across 15 brands in 17 different countries and territories.

2019 marks the hotel giant’s fourth straight year of record expansion in the region, increasing its portfolio in the region to 268 open properties and 55,195 rooms in 34 countries and territories.

Highlights of Marriott’s epic year in the Caribbean and Latin America include 2,100 conversion rooms, the first Delta Hotels by Marriott signing in the region and the launch of the company’s all-inclusive program last August. Since then, Marriott has signed seven management and franchise agreements for all-inclusive properties representing nearly 3,200 rooms, including an 800-room Marriott Hotels resort in Jamaica and a 240-room Ritz-Carlton property in Mexico.

What’s more, Marriott’s affordable lifestyle brands—including AC Hotels by Marriott, Aloft and Moxy—continue to expand rapidly throughout the region, signing a combined 1,284 rooms last year.

Marriott also completed its acquisition of Elegant Hotels Group last year. The group consists of 588 rooms across seven hotels located on Barbados’ Platinum Coast.

“We had a landmark year for hotel transactions in the Caribbean and Latin America in 2019, fueled by the hotel development community’s demand for our leading business support and loyalty program, our attractive brands and strong owner interest in our new all-inclusive brand extensions,” said Laurent de Kousemaeker, Chief Development Officer, Marriott International, in a statement. “With a growing pipeline of 146 hotels and resorts totaling over 24,000 rooms, we are poised for solid growth in this region, providing more opportunity to drive engagement with our loyalty members.”

The record-breaking year certainly isn’t anything new for Marriott, which expanded its global pipeline to 515,000 rooms as of year-end 2019 for the first time in the company’s history.

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