While the entire travel industry has ground to a halt from the coronavirus-outbreak” target=”_self” rel=”nofollow noopener noreferrer”>coronavirus pandemic, the cruise industry was hit especially hard as multiple ships were turned away from ports while passengers and crew fell ill and even died.
“COVID-19 has been a PR disaster for the cruise industry,” said Ben Cordwell, a travel and tourism analyst at GlobalData, a data and analytics company.
How does the cruise industry recover and regain its momentum?
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“Since the cruise industry pivoted from passenger shipping to leisure cruising in the 1970s, cruise lines have not faced a full-scale halt of operations like they face today due to the Coronavirus pandemic,” said Robert J. Kwortnik, an associate professor at Cornell University’s Hotel School, who studies tourism with a focus on the leisure cruise industry. “This situation truly is unprecedented, which means the response to it will have to be unprecedented as well.”
First, the cruise companies need to secure the finances needed to keep the core operations running – which they’re already doing. Kwortnik said they also need to prepare logistically for re-crewing ships when they are ready to resume sailing, especially with travel restrictions and severely reduced numbers of flights.
They’ll also have to figure out how to weed out sick passengers and disembark ill and healthy guests if the need ever arises again, he said. It likely will mean more detailed health forms before boarding and thermal scans to check temperatures.
“Stronger or different health screenings may become the new normal for the cruise industry, much like the more involved TSA screenings implemented after the 9/11 tragedy in the United States,” Kwortnik said.
Flexible cancellation policies also may be required so people don’t lose all they paid if they cancel at the last minute due to illness. “Reducing, and ideally eliminating, the possibility of sick passengers getting on a cruise ship will require both more vigilance at the port and the removal of disincentives for ill travelers to show up at the port in the first place,” he said.
But the biggest challenge likely will be convincing people to take a cruise. Steeply discounted fares will help, at least with avid cruisers eager to return to the seas. But many travelers will need to be convinced that ships are disinfected and clean.
“Veteran cruisers know how seriously cruise lines take onboard cleaning and hand-washing to minimize the threat of norovirus. But coronavirus is very different,” Kwortnik said. “Moreover, the important new-to-cruise segment doesn’t have experience with the extraordinary sanitation measures used by cruise lines to minimize the threat of illness spreading onboard. While it’s reasonable for the cruise lines to be reluctant to discuss a common objection to cruising — the fear of getting sick — it may now be necessary to move the question of health/sanitation more front and center as part of a public awareness campaign, especially for travel agents and the new-to-cruise market.”
In fact, Crystal Cruises released a video by President and CEO Tom Wolber, in which he said the luxury line enhanced cleaning and sanitizing protocols for ships, terminals and vehicles transporting guests. Carnival Cruise Line also detailed its more rigorous cleaning standards on its website.
When cruising does resume, coronavirus-impacts-travel-the-benefits-of-booking-with-a-travel-agent-become-clear.html” target=”_self” rel=”nofollow noopener noreferrer”>travel advisors will be essential in helping the cruise industry recover, just as they were in building the industry since the 1970s.
“Travel agents may never have been more important to the cruise industry than now. Agents will be key sources of information for cruise education as the cruise lines make operational changes to protect passenger safety, and of course for information about cruises sailing again, itinerary changes, reservation and cancelation changes, etc.,” Kwortnik said. “Communicating and incentivizing the travel trade will be vital to the industry’s reemergence. Travel agents are trusted by their clients, and this trust will be critical as travelers decide if and when it’s safe to cruise for the first time or to cruise again.
“Cruising is an outstanding vacation value, and the industry will come out of this pandemic stronger and all the more focused on guest safety and security,” Kwortnik said. “There’s no reason travel agents shouldn’t be confident to continue selling cruises to their clients and to recommend cruises for customers who have never sailed before.”
Comments & Discussion
Royal Caribbean Makes Additional Comment on Future of Buffets
The buffet—as much a staple on cruise ships as anything—will live on in a different form, at least on Royal Caribbean vessels.
A week after Michael Bayley, president and CEO of Royal Caribbean Cruises, intimated that buffets would likely not exist when Royal Caribbean returns to the sea, CruiseRadio.net reports something of an evolution on that stance.
Richard Fain, chairman and CEO of Royal Caribbean Cruises Limited, appeared on Coffee Chat, a weekly talk with travel advisors with host and Senior Vice President of Sales and Trade Support and Service Vicki Freed, and said buffets will change but not go away entirely.
“(Where) everybody reaches in and everybody touches the same tongs, you’re not going to see (that) on land or sea,” Fain said. “(But) it doesn’t mean that you don’t have a buffet. You might have it where all of that is served to you by other people. And there (are) other possibilities. But the point is that it will evolve.”
By way of example, Fain said to consider the Midnight Buffet.
“I don’t think anyone says, ‘Where’s the midnight buffet?’” he said. “You haven’t seen the midnight buffet for years and that was long before we had COVID-19. Tastes change and people change, and cruise lines change to accommodate.”
Fain told TravelWeekly, sister publication to TravelPulse.com, that cruisers will adapt, much as air travelers did in the wake of the Sept. 11, 2001 attacks.
“If you remember after (that), all of a sudden you had to do a strip search at the airport. You couldn’t take a bottle of water on the plane,” he said. “A lot of people said, ‘Nobody’s ever going to fly. Who’s going to want to go on an airplane?’ Airplane travel didn’t end. In fact, it grew. But it evolved. So it isn’t the same when you go today. You do go through security checks, and you do go through identity checks and frankly, we’ve become accustomed to it and the technology has helped make it easier.”
Comments & Discussion
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