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Seabourn Sojourn Returns to Alaska for 2018 Season

Seabourn returns to Alaska and British Columbia today, with the departure of its “Ultimate Alaska & Inside Passage” cruise. The 12-day roundtrip from Vancouver is one of several offerings aboard Seabourn Sojourn this summer. A selection of 11,12 and 14-day voyages will depart from Anchorage as well as Vancouver. Highlights of Seabourn’s Alaska and British…



Seabourn returns to Alaska and British Columbia today, with the departure of its “Ultimate Alaska & Inside Passage” cruise. The 12-day roundtrip from Vancouver is one of several offerings aboard Seabourn Sojourn this summer. A selection of 11,12 and 14-day voyages will depart from Anchorage as well as Vancouver.

Highlights of Seabourn’s Alaska and British Columbia program include lesser-known ports throughout the Inside Passage. Optional Ventures by Seabourn guided kayak and Zodiac tours are available for an additional charge. They include an expedition with a naturalist into Misty Fjords.

“After our return to Alaska last year, we’re looking forward to another wonderful season for guests who travel with Seabourn. Even if your client has visited before, we’re going to offer the most robust Alaska and British Columbia holiday with no compromises. An ultra-luxury hospitality environment combined with adventurous off-ship experiences,” said Chris Austin, senior vice president of Global Marketing & Sales for Seabourn.

“Our optional Ventures by Seabourn excursions will offer more choices this season than any other luxury travel experience in the region. Combined with a full slate of additional shore excursions and a consistent, intuitive luxury experience on the ship, there is simply no better way to see this captivating part of the world.”

Some of the lesser-visited destinations on Seabourn itineraries include Alert Bay and Klemtu. The latter town is home to less than 500 residents, members of the Kitasoo Native Band. Cruises will also venture to Holgate Glacier, Kenai Fjords, Ketchikan and Sitka.

The 458-passenger Seabourn Sojourn features ocean front suites, most with verandahs. An onboard expedition team is on hand to provide complimentary presentations throughout the cruise. And, every guest receives a complimentary Seabourn all-weather jacket.

Seabourn is also offering the Denali Experience on a pre-or post-cruise basis. The five- day program is a fully escorted overland adventure tour.

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When and How Will Cruising Return?



While the entire travel industry has ground to a halt from the coronavirus pandemic, the cruise industry was hit especially hard as multiple ships were turned away from ports while passengers and crew fell ill and even died.

“COVID-19 has been a PR disaster for the cruise industry,” said Ben Cordwell, a travel and tourism analyst at GlobalData, a data and analytics company.

How does the cruise industry recover and regain its momentum?

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“Since the cruise industry pivoted from passenger shipping to leisure cruising in the 1970s, cruise lines have not faced a full-scale halt of operations like they face today due to the Coronavirus pandemic,” said Robert J. Kwortnik, an associate professor at Cornell University’s Hotel School, who studies tourism with a focus on the leisure cruise industry. “This situation truly is unprecedented, which means the response to it will have to be unprecedented as well.”

First, the cruise companies need to secure the finances needed to keep the core operations running – which they’re already doing. Kwortnik said they also need to prepare logistically for re-crewing ships when they are ready to resume sailing, especially with travel restrictions and severely reduced numbers of flights.

They’ll also have to figure out how to weed out sick passengers and disembark ill and healthy guests if the need ever arises again, he said. It likely will mean more detailed health forms before boarding and thermal scans to check temperatures.

“Stronger or different health screenings may become the new normal for the cruise industry, much like the more involved TSA screenings implemented after the 9/11 tragedy in the United States,” Kwortnik said.

Flexible cancellation policies also may be required so people don’t lose all they paid if they cancel at the last minute due to illness. “Reducing, and ideally eliminating, the possibility of sick passengers getting on a cruise ship will require both more vigilance at the port and the removal of disincentives for ill travelers to show up at the port in the first place,” he said.

But the biggest challenge likely will be convincing people to take a cruise. Steeply discounted fares will help, at least with avid cruisers eager to return to the seas. But many travelers will need to be convinced that ships are disinfected and clean.

“Veteran cruisers know how seriously cruise lines take onboard cleaning and hand-washing to minimize the threat of norovirus. But coronavirus is very different,” Kwortnik said. “Moreover, the important new-to-cruise segment doesn’t have experience with the extraordinary sanitation measures used by cruise lines to minimize the threat of illness spreading onboard. While it’s reasonable for the cruise lines to be reluctant to discuss a common objection to cruising — the fear of getting sick — it may now be necessary to move the question of health/sanitation more front and center as part of a public awareness campaign, especially for travel agents and the new-to-cruise market.”

In fact, Crystal Cruises released a video by President and CEO Tom Wolber, in which he said the luxury line enhanced cleaning and sanitizing protocols for ships, terminals and vehicles transporting guests. Carnival Cruise Line also detailed its more rigorous cleaning standards on its website.

When cruising does resume, travel advisors will be essential in helping the cruise industry recover, just as they were in building the industry since the 1970s.

“Travel agents may never have been more important to the cruise industry than now. Agents will be key sources of information for cruise education as the cruise lines make operational changes to protect passenger safety, and of course for information about cruises sailing again, itinerary changes, reservation and cancelation changes, etc.,” Kwortnik said. “Communicating and incentivizing the travel trade will be vital to the industry’s reemergence. Travel agents are trusted by their clients, and this trust will be critical as travelers decide if and when it’s safe to cruise for the first time or to cruise again.

“Cruising is an outstanding vacation value, and the industry will come out of this pandemic stronger and all the more focused on guest safety and security,” Kwortnik said. “There’s no reason travel agents shouldn’t be confident to continue selling cruises to their clients and to recommend cruises for customers who have never sailed before.”

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