Seabourn today signed an agreement to extend its official partnership for a further five years with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to help support its mission of safeguarding World Heritage.
To date, Seabourn and its customers have contributed more than $1 million to UNESCO since its 2014 pledge to partner with the international organization that’s pledged to protect and promote the world’s most unique cultural and natural elements, which are invaluable to all of humanity.
Since the partnership’s initial formation, Seabourn has delivered visitors to discover hundreds of UNESCO World Heritage Sites. Fares for these optional Seabourn excursions also include a small donation made to UNESCO itself.
“We’re incredibly proud to continue our relationship with UNESCO as their official cruise partner, building on the work we have completed together in recent years,” said Richard Meadows, president of Seabourn. “Together we share a common view that the preservation of cultural and historic sites around the world has lasting impact on travelers for generations to come.”
The UNESCO alliance gives Seabourn’s guests the advantages deeper insight, unique access and behind-the-scenes information provided about the World Heritage sites and projects they visit. On select sailings, expert speakers on World Heritage subjects join passengers as part of the line’s complimentary enrichment and entertainment program, called Seabourn Conversations.
Seabourn’s fleet of five ultra-luxury, all-suite ships traverse the globe to many of the world’s most desirable destinations, and current itineraries can provide more than 250 shore experiences at over 170 UNESCO-designated sites. The cruise line has also created special World Heritage Discovery Tours at a number of ports worldwide. The intimate experience aboard its special vessels enables its guests’ to follow their passions in exploring exceptional destinations in a uniquely personal way.
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Cruise Companies Should Continue to Invest in Sustainable Technology
Research from GlobalData shows that travelers remain committed to seeking out sustainable options when traveling and suggests that cruise companies keep their eye on the ball.
More than one-third (34 percent) of respondents to GlobalData’s Coronavirus Consumer Survey have said they are still interested in news about a brand’s sustainability initiatives, despite the ongoing COVID-19 pandemic.
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“The main priority for cruise companies at this moment is survival. This will rightly be the main focus until a sense of normality returns to the industry,” Ben Cordwell, travel and tourism analyst at GlobalData, said. “However, companies need to be aware that throwing all their resources at this challenge could have serious repercussions in the long term.”
Cruise companies have increasingly relied on technological advances to operate in more environmentally friendly ways, including using cleaner fuels to curb emissions and reducing the cost of fuel. Cruises are also using digital capabilities that allow for analysis of weather conditions and the optimization of propulsion rate and speed.
Hurtigruten is one cruise line that is leading the way with sustainable practices. Last year, the line introduced its first hybrid vessel, the MS Roald Amundsen, and it has announced that it is converting three more of its existing ships to hybrid power, too.
After a reset to the travel industry as a whole due to the coronavirus pandemic, many consumers may look to move forward with vacations that put less stress on the environment.
“As the general public’s awareness of environmental damage increases, some travelers are likely to be reluctant to go on a holiday with a large carbon footprint,” added Cordwell. “Therefore, it is essential that cruise companies continue to invest in sustainable technology to ensure they continue to attract customers in the years to come.”
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