Norwegian Cruise Line has launched its “Encore Moments” campaign that recognizes and rewards everyday heroes across North America.
The launch of the new promotion coincides with the debut of its newest ships, Norwegian Encore, which will debut in November.
Through the campaign, the cruise line is encouraging the public to nominate those who deserve applause for their positive impacts on friends, families and communities.
This campaign was developed after the success of Norwegian’s Giving Joy campaign that recognized teachers who spread joy in the classroom.
“We are in the people business, delivering positive, memorable experiences around the world,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line.
“We believe it is very important to make the time to celebrate and thank the people whose acts of kindness and compassion make a difference in the lives of their friends and families, and within their communities,” added Stuart. “We are very proud and excited to launch Encore Moments and we encourage the public to bring these hometown heroes to the forefront for a well-deserved encore.”
The Encore Moments campaign runs through October 18, 2019. It will recognize and reward 52 people around the U.S.—one person from each state including the District of Columbia and Puerto Rico.
The nominees with the most votes in their state, province or territory will win their choice of a three- to five-day cruise for two on almost any Norwegian Cruise Line ship.
Airfare and accommodations will also be provided for attendance at an award ceremony, scheduled to take place in New York City on December 16, 2019.
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Cruise Companies Should Continue to Invest in Sustainable Technology
Research from GlobalData shows that travelers remain committed to seeking out sustainable options when traveling and suggests that cruise companies keep their eye on the ball.
More than one-third (34 percent) of respondents to GlobalData’s Coronavirus Consumer Survey have said they are still interested in news about a brand’s sustainability initiatives, despite the ongoing COVID-19 pandemic.
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“The main priority for cruise companies at this moment is survival. This will rightly be the main focus until a sense of normality returns to the industry,” Ben Cordwell, travel and tourism analyst at GlobalData, said. “However, companies need to be aware that throwing all their resources at this challenge could have serious repercussions in the long term.”
Cruise companies have increasingly relied on technological advances to operate in more environmentally friendly ways, including using cleaner fuels to curb emissions and reducing the cost of fuel. Cruises are also using digital capabilities that allow for analysis of weather conditions and the optimization of propulsion rate and speed.
Hurtigruten is one cruise line that is leading the way with sustainable practices. Last year, the line introduced its first hybrid vessel, the MS Roald Amundsen, and it has announced that it is converting three more of its existing ships to hybrid power, too.
After a reset to the travel industry as a whole due to the coronavirus pandemic, many consumers may look to move forward with vacations that put less stress on the environment.
“As the general public’s awareness of environmental damage increases, some travelers are likely to be reluctant to go on a holiday with a large carbon footprint,” added Cordwell. “Therefore, it is essential that cruise companies continue to invest in sustainable technology to ensure they continue to attract customers in the years to come.”
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