“We had wonderful sunshine, and it seemed like the whole town was there for us. It was truly wonderful,” Executive Vice President and Co-Owner Kristin Karst tells TravelPulse.
The christening of the line’s newest European vessel capped off a week of festivities. Guests sailed aboard AmaLea with Karst as well as AmaWaterways’ President and Co-Owner Rudi Schreiner. The ship’s godmother, travel industry veteran Filomena Andre of AAA Travel was also on board.
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Vilshofen Mayor Florian Gams gave a warm welcome to the christening ceremony, presided over by Captain Jan de Bruijn, in his eleventh christening. More than 200 invited guests looked on as Andre performed the honors with the traditional champagne bottle.
“I am honored to serve as Godmother of this breathtaking ship,” said Andre. “I have long admired Rudi, Kristin, the Murphy family and the rest of the AmaWaterways team for their commitment to delivering excellence in so many aspects of the business. AmaLea is evidence of their dedication to providing guests with an exceptional river cruise experience, and I will forever have fond memories of this very special moment, helping to officially welcome her to the company’s incredible European fleet.”
Afternoon events included the raising of a traditional Bavarian maypole, a dockside cocktail reception, religious blessing and local entertainment. The celebrations continued into the evening with a gala dinner and a surprise fireworks display.
“We are thrilled to have our industry friends and business partners here with us in Vilshofen, celebrating the arrival of AmaLea, and marking an extraordinary time for us at AmaWaterways,” said Schreiner. “We look forward to welcoming many guests onboard this beautiful ship as she sails through the charming towns that sit along the banks of some of the most beautiful rivers in all of Europe.”
The 154-guest AmaLea features AmaWaterways’ signature twin balconies. Family-friendly features include four suites (350 sq. ft.), connecting staterooms and triple occupancy staterooms. Guests enjoy free-flowing wines at multiple venues including The Chef’s Table; a heated sun deck swimming pool with a swim-up bar; a fitness center and spa; complimentary Wi-Fi throughout the ship; and in-room Entertainment-On-Demand. A fleet of onboard bicycles is available for guests to use independently or on guided tours.
AmaLea is a sister ship to the popular AmaViola, AmaStella, and AmaKristina. She’ll sail seven-night cruises on the Danube between Vilshofen and Budapest during the summer and fall before concluding her first season with four Christmas Market Cruises.
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When and How Will Cruising Return?
While the entire travel industry has ground to a halt from the coronavirus pandemic, the cruise industry was hit especially hard as multiple ships were turned away from ports while passengers and crew fell ill and even died.
“COVID-19 has been a PR disaster for the cruise industry,” said Ben Cordwell, a travel and tourism analyst at GlobalData, a data and analytics company.
How does the cruise industry recover and regain its momentum?
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“Since the cruise industry pivoted from passenger shipping to leisure cruising in the 1970s, cruise lines have not faced a full-scale halt of operations like they face today due to the Coronavirus pandemic,” said Robert J. Kwortnik, an associate professor at Cornell University’s Hotel School, who studies tourism with a focus on the leisure cruise industry. “This situation truly is unprecedented, which means the response to it will have to be unprecedented as well.”
First, the cruise companies need to secure the finances needed to keep the core operations running – which they’re already doing. Kwortnik said they also need to prepare logistically for re-crewing ships when they are ready to resume sailing, especially with travel restrictions and severely reduced numbers of flights.
They’ll also have to figure out how to weed out sick passengers and disembark ill and healthy guests if the need ever arises again, he said. It likely will mean more detailed health forms before boarding and thermal scans to check temperatures.
“Stronger or different health screenings may become the new normal for the cruise industry, much like the more involved TSA screenings implemented after the 9/11 tragedy in the United States,” Kwortnik said.
Flexible cancellation policies also may be required so people don’t lose all they paid if they cancel at the last minute due to illness. “Reducing, and ideally eliminating, the possibility of sick passengers getting on a cruise ship will require both more vigilance at the port and the removal of disincentives for ill travelers to show up at the port in the first place,” he said.
But the biggest challenge likely will be convincing people to take a cruise. Steeply discounted fares will help, at least with avid cruisers eager to return to the seas. But many travelers will need to be convinced that ships are disinfected and clean.
“Veteran cruisers know how seriously cruise lines take onboard cleaning and hand-washing to minimize the threat of norovirus. But coronavirus is very different,” Kwortnik said. “Moreover, the important new-to-cruise segment doesn’t have experience with the extraordinary sanitation measures used by cruise lines to minimize the threat of illness spreading onboard. While it’s reasonable for the cruise lines to be reluctant to discuss a common objection to cruising — the fear of getting sick — it may now be necessary to move the question of health/sanitation more front and center as part of a public awareness campaign, especially for travel agents and the new-to-cruise market.”
In fact, Crystal Cruises released a video by President and CEO Tom Wolber, in which he said the luxury line enhanced cleaning and sanitizing protocols for ships, terminals and vehicles transporting guests. Carnival Cruise Line also detailed its more rigorous cleaning standards on its website.
When cruising does resume, travel advisors will be essential in helping the cruise industry recover, just as they were in building the industry since the 1970s.
“Travel agents may never have been more important to the cruise industry than now. Agents will be key sources of information for cruise education as the cruise lines make operational changes to protect passenger safety, and of course for information about cruises sailing again, itinerary changes, reservation and cancelation changes, etc.,” Kwortnik said. “Communicating and incentivizing the travel trade will be vital to the industry’s reemergence. Travel agents are trusted by their clients, and this trust will be critical as travelers decide if and when it’s safe to cruise for the first time or to cruise again.
“Cruising is an outstanding vacation value, and the industry will come out of this pandemic stronger and all the more focused on guest safety and security,” Kwortnik said. “There’s no reason travel agents shouldn’t be confident to continue selling cruises to their clients and to recommend cruises for customers who have never sailed before.”
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