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AmaWaterways Begins First TV Advertising Campaign



AmaWaterways has introduced its first television advertising campaign. The 15 and 30-second spots, narrated by executive vice president and co-founder Kristin Karst will air across NBC stations in New York (WNBC), Los Angeles (KNBC) and Miami (WTVJ) this week.

The river cruise company teamed with LX.TV and Skycastle, in-house production teams that serve NBC owned television stations to create the spots and specialized segments about AmaWaterways.

The commercials will run on-air in the three markets and will also be distributed through the stations’ digital/mobile platforms.

PHOTO: Experience the AmaMagna this Summer with the Family (photo via AmaWaterways)

AmaWaterways will also be featured in “Open House” and a full episode of the nationally distributed show “1st Look.”

In 2020, AmaWaterways will further expand its campaign to include NBC owned stations in Philadelphia, Dallas/Fort Worth and San Diego.

“We are confident that this strategic TV and digital campaign with NBC owned stations will open our product up to a new generation of travelers,” said Janet Bava, Chief Marketing Officer of AmaWaterways. “We are thrilled to answer the call from our travel agency partners who, for many years, have longed for more consumer awareness around river cruising in general and AmaWaterways specifically.”

The first phase of the television campaign launched on May 13 on NBC stations WNBC, KNBC and WTVJ, which are target markets for AmaWaterways guests.

“From the very beginning, our families’ vision was to create a river cruise experience that we ourselves would love. To us, that meant elegantly appointed ships, high quality locally sourced food and wine, a variety of immersive tours and above all, crew who made everyone feel like part of the family,” said Karst. “I am proud to be sharing the AmaWaterways story through our new TV campaign and hope that these very personal ads capture the warm welcome and family spirit for which AmaWaterways is known.”

The launch of the new advertising campaign comes after AmaWaterways introduced the innovative new AmaMagna at an exclusive event in Vilshofen, Germany. The new ship features a number of firsts for river cruising, including a cinema, a pop-up elevator that gives access to the sun deck, a watersports platform and more.

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SeaDream Yacht Club to Resume Sailing in Norway on June 20



SeaDream Yacht Club, which paused operations in March, plans to start sailing again June 20 in Norway.

The nine new Norwegian voyages on SeaDream I through September include destinations hand-picked by SeaDream’s Norwegian founder and owner, Atle Brynestad.

The Norway program includes seven-day voyages between Oslo and Bergen and a 12-day voyage from Oslo to Tromsø and back – with three days in Lofoten, one of Norway’s premier destinations. SeaDream will offer new Yachting Land Adventures so guests can fully experience each port.

As the Covid-19 pandemic developed, SeaDream was able to avoid contamination but decided to pause operations because of the resulting travel restrictions. The yachts moved to Lisbon where the crew chose to stay on board and have been kept busy doing maintenance and upgrades.

They’re also having some fun – a basketball hoop was installed on the pool deck – and keeping calm and in shape with yoga and other activities. The chefs are designing new dishes, and the deck crew has painted, replaced the teak deck, and performed other maintenance tasks.

SeaDream continues to closely monitor the global health and travel restrictions and can adapt itineraries as needed.

“It has been very apparent from our frequent video calls with the onboard teams that without our guests, the yachts are simply not the same and that the crew genuinely miss serving our loyal guests,” said SeaDream’s Andreas Brynestad.

While SeaDream usually operates in the Caribbean and Mediterranean, the yachts have been to Norway before. But this time they are going north of the Arctic Circle so that guests can experience the midnight sun, the Lofoten Fjords, and Tromsø.

The SeaDream experience is known for its personalized service, five-star cuisine, intimate ports and onboard features such as the Balinese Dream Beds to sleep under the stars and the watersports marina with water toys. For additional details, click here.

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