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Hertz, Lufthansa Launch New Campaign to Mark Partnership Renewal

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WHY IT RATES: The partnership between the airline and the car rental company will benefit travelers when booking both at the same time.—Donald Wood, Breaking News Senior Writer.


Hertz Europe Ltd., part of Hertz Global Holdings, Inc., and Lufthansa, Europe’s largest airline, have announced a partnership extension and new brand campaign celebration. The continuation of this successful relationship will offer customers a seamless ‘premium’ travel experience, both in the air and on the road.

Hertz and Lufthansa renew their partnership and launch “Travel Seamless” campaign

To mark the ongoing partnership, which began in 2013, a new co-branded, two-year campaign from Hertz and Lufthansa will launch on October 1st. The campaign underscores both brands’ premium offerings – Hertz’s range of luxury vehicles and Lufthansa’s top modern aircraft – and is encapsulated by the message: “Premium in the Air and Premium on the Road – Travel Seamless.”

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Vincent Gillet, Hertz VP of International Marketing, said: “Hertz and Lufthansa offer customers a seamless, premium travel experience. This partnership extension bolsters our relationship with one of the world’s best airlines, and is significant in highlighting both brands’ premium offerings. As a result of this ongoing partnership, customers will be able to continue to enjoy a wide range of mutual benefits.”

Erik Mosch, Vice President Product Management Ancillary Services

Lufthansa Group, said: “At Lufthansa we consider travelling not just a flight, but an end-to-end journey. The ‘Travel Seamless’ marketing campaign in collaboration with Hertz perfectly supports Lufthansa’s ambition to provide its customers with a smooth transition from air to road on a premium level.”

Customer benefits

As part of the companies’ latest campaign, from October 1 to December 15, 2019, members of Lufthansa’s frequent flyer and awards program ‘Miles & More’ can earn six times the amount of frequent flyer miles – the equivalent of 3,000 miles per rental – when renting with Hertz at the more than 190 international destinations where Lufthansa flies to. Bookings have to be made by November 15, 2019. Hertz has been successfully partnering with Miles & More for over 20 years, providing its more than 36 million members with special discounts and award miles on car rentals.

In addition, Hertz 24/7 powers the Lufthansa CarPool, a fleet of car-sharing technology-enabled vehicles for Lufthansa’s employees in seven important German cities. Hertz also operates as Lufthansa’s exclusive partner for the provision of corporate car rental services to the airline’s employees globally and, when occasional flight disruptions take place, it provides car rental vehicles on demand for customers and crew.

Seamless Travel

The ‘Seamless Travel’ campaign launches on October 1st with brand design and marketing elements illustrating the partnership across a host of customer touchpoints, including airline on-board cups and flyers, inflight entertainment, lounge screens, newsletter, Hertz website, Hertz location screens, Hertz Gold Plus Rewards emails, Lufthansa website (lh.com) and social media.

The video of the campaign was shot on location at Frankfurt airport (Lufthansa’s base) and on the west coast of Ireland. It cleverly exemplifies the brand proposition by showing a traveler enjoying a seamless transition between his journey in the air and on the road.

The visuals on board the flight and in the car show freedom and stress-free travel, highlighting the premium service that both companies provide.

For more information, reach out to your local travel agent.


SOURCE: Hertz Global Holdings press release.

This post was published by our news partner: TravelPulse.com | Article Source |

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Car Rental & Rail

Brightline Reports Substantial Ridership Growth to Begin 2020

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WHY IT RATES: The growing company’s Travel Agent Program provides 20 percent commission to registered travel agents.—Patrick Clarke, TravelPulse Senior Writer


Brightline has released ridership numbers for the month of January 2020, showing an increase of 56 percent compared to January 2019, and the third straight month of ridership growth compared to the same month the previous year.

Since November 2019, Brightline has exceeded the monthly 100,000 ridership milestone and January 2020 marked an all-time high. Brightline kicked off 2020 with record ridership and connected the South Florida megaregion with 30,000-plus passenger trips over Super Bowl Week alone.

To put this in perspective, it is equivalent to removing nearly 14,000 one-way car trips from our city’s streets and highways. This is a reduction in trips reduced over 600,000 vehicle traffic miles which otherwise would have consumed nearly 25,000 gallons of gas and emitted almost 500,000 pounds of CO2 into our air.

“Since Brightline opened its station in the heart of downtown West Palm Beach, our destination has enjoyed unparalleled accessibility—opening up more options for leisure and business travelers as well as residents throughout South Florida,” said Jorge Pesquera, president and CEO of Discover The Palm Beaches. “Recently, with Super Bowl LIV in our backyard, we also saw an influx of visitors from across the region who came to experience our Super Bowl Host Committee activities. We look forward to continuing the momentum during the MLB Spring Training season and the increasing number of conventions and meetings being held in The Palm Beaches throughout the year. The addition of Brightline’s forthcoming Boca Raton station also will reaffirm our southern gateway city’s status as a major corporate center, meetings and leisure destination.”

The weekend of February 14, Brightline connected the marine industry and boating aficionados alike to the Miami Yacht Show and Miami Boat Show, many traveling from points north of South Florida—parking in West Palm Beach to take the train.

Brightline’s Train-to-Port Package continues to gain popularity among guests and recently had a cruising couple book their third package in less than a year. The train’s Travel Agent Program provides a generous 20 percent commission to registered travel agents when booking reservations on Brightline.


SOURCE: Brightline press release.

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