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Enterprise Launches New Ad Series

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WHY IT RATES: The popular car rental company is rewriting history with a series of new ad spots to showcase its innovation renowned customer service.—Patrick Clarke, TravelPulse Senior Writer.


Remember when Paul Revere’s horse wouldn’t cooperate and Enterprise provided a new stallion for his legendary midnight ride? That’s just one way Enterprise is putting a fictional twist on historic moments in a humorous new ad series that spotlights Enterprise’s innovative transportation solutions and award-winning customer service.

In addition to “Midnight Ride,” the new ad spots feature Alexander Graham Bell’s first phone call and settlers traveling west on the Oregon Trail getting help from Enterprise. While the company wasn’t around until 1957, the series of revisionist historic scenarios inserts Enterprise to reinforce that “wherever transportation goes next, Enterprise will be there to pick you up.”

“Enterprise has always been at the forefront of transportation innovation,” said Frank Thurman, vice president of marketing at Enterprise. “As the mobility needs and expectations of drivers continue to evolve, one thing remains a constant – Enterprise has their backs. The new ad campaign allows us to get this message to our customers in a witty and creative way.”

Renowned for its award-winning levels of personalized service, including free pickup and 24-hour roadside assistance, Enterprise has led the industry with innovative, customer-centric transportation solutions for more than 60 years. With a nod to the brand’s robust suite of technology platforms, mobile apps and digital solutions designed to exceed customer expectations, the Alexander Graham Bell ad features the famous inventor using his new “technology” to make his first call – and Enterprise is there to answer.

Enterprise’s replacement rental offering, which provides a seamless transportation solution to individuals if their everyday vehicle winds up in the repair shop, is featured in the Going West ad. A family’s wagon breaks down out west, and Enterprise shows up with a replacement wagon that’s “fully loaded.” The 1800s family gets a taste of the future when the Enterprise associate has them sign for the rental with a mobile tablet to get them on their way.

The digital series also includes several social media ads for Instagram and Facebook using the same historic scenarios that engage social fans by quizzing them on the twisted history facts. The campaign will be supported on social media, YouTube, premium digital sites with interactive ad units and non-linear TV (Hulu, tubitv, PlutoTV) beginning October 7. For more information about Enterprise, visit www.enterprise.com.


SOURCE: Enterprise press release.

This post was published by our news partner: TravelPulse.com | Article Source |

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Car Rental & Rail

Brightline Reports Substantial Ridership Growth to Begin 2020

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WHY IT RATES: The growing company’s Travel Agent Program provides 20 percent commission to registered travel agents.—Patrick Clarke, TravelPulse Senior Writer


Brightline has released ridership numbers for the month of January 2020, showing an increase of 56 percent compared to January 2019, and the third straight month of ridership growth compared to the same month the previous year.

Since November 2019, Brightline has exceeded the monthly 100,000 ridership milestone and January 2020 marked an all-time high. Brightline kicked off 2020 with record ridership and connected the South Florida megaregion with 30,000-plus passenger trips over Super Bowl Week alone.

To put this in perspective, it is equivalent to removing nearly 14,000 one-way car trips from our city’s streets and highways. This is a reduction in trips reduced over 600,000 vehicle traffic miles which otherwise would have consumed nearly 25,000 gallons of gas and emitted almost 500,000 pounds of CO2 into our air.

“Since Brightline opened its station in the heart of downtown West Palm Beach, our destination has enjoyed unparalleled accessibility—opening up more options for leisure and business travelers as well as residents throughout South Florida,” said Jorge Pesquera, president and CEO of Discover The Palm Beaches. “Recently, with Super Bowl LIV in our backyard, we also saw an influx of visitors from across the region who came to experience our Super Bowl Host Committee activities. We look forward to continuing the momentum during the MLB Spring Training season and the increasing number of conventions and meetings being held in The Palm Beaches throughout the year. The addition of Brightline’s forthcoming Boca Raton station also will reaffirm our southern gateway city’s status as a major corporate center, meetings and leisure destination.”

The weekend of February 14, Brightline connected the marine industry and boating aficionados alike to the Miami Yacht Show and Miami Boat Show, many traveling from points north of South Florida—parking in West Palm Beach to take the train.

Brightline’s Train-to-Port Package continues to gain popularity among guests and recently had a cruising couple book their third package in less than a year. The train’s Travel Agent Program provides a generous 20 percent commission to registered travel agents when booking reservations on Brightline.


SOURCE: Brightline press release.

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