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United Airlines Signs Global Sponsorship Agreement with Brand USA

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United Airlines and Brand USA, the destination marketing organization for the United States, today announced the signing of a multi-year agreement making United Airlines an official Global Airline Sponsor of Brand USA, as well as the exclusive airline sponsor of Brand USA’s next IMAX film, “Into America’s Wild”, which will premiere in February 2020.

The film will paint a vivid portrait of the country’s national tapestry, transporting international audiences across the U.S. landscape through footage of its scenic byways, ancestral homelands, little-known places and cultural hidden gems. “Into America’s Wild” highlights some of the nation’s greatest outdoor experiences, from trekking the Appalachian Trail to traversing the wilds of Alaska, kayaking Oregon’s rugged coastline or climbing along the majestic mountains of the Southwestern U.S.

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All of which the newfound partnership hopes will captivate global audiences and inspire additional travel to the United States from all corners of the world. United Airlines and its regional division, United Express, operate nearly 5,000 daily flights to over 350 destinations in the U.S. and worldwide, making the airline an ideal platform from which to promote new tourism initiatives.

In the past two years alone, United has added 26 new international routes, including nonstops between the U.S. and Prague, Czech Republic; Cape Town, South Africa; Nice, France; Tahiti, French Polynesia; Naples, Italy; Palermo, Italy; Porto, Portugal; and Reykjavik, Iceland.

“At United Airlines we continue to grow our industry-leading international network by adding more international capacity than any other U.S. carrier in 2019,” said Mark Krolick, United’s vice president of Marketing. “We look forward to collaborating with Brand USA to showcase the United States to travelers around the world.”

“Our sponsorship with United Airlines grew out of our mutual passion for sharing America’s treasures with the international travel community. Together, we are determined to find creative solutions that impact global travel to the United States,” said Christopher Thompson, president and CEO of Brand USA. “Travel decisions are increasingly influenced by entertaining content and compelling stories. With no shortage of narratives, Brand USA and United Airlines have the right resources and marketing innovation to elevate the position of the U.S. in the worldwide travel sector.”

For more information, visit United.com.

This post was published by our news partner: TravelPulse.com | Article Source |

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Emirates Announces Firing Employees Amid the Pandemic

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Emirates Airline, the last holdout among the Gulf region‘s three major East-West carriers in retaining its workforce announced on May 31, 2020, that it had fired an undisclosed number of employees, due to the near-shutdown of global air travel amid COVID-19.

The other two—Abu Dhabi’s Etihad and Doha-based Qatar Airways—had already scaled back in terms of staffing as the virus spread, virtually eliminating passenger demand and causing international borders to slam shut.

While Emirates has been applauded during the pandemic for continuing to run repatriation flights around the globe, as well as delivering cargo and critical supplies, it has been dramatically affected by the halting of international passenger travel, just like the rest of the world’s airlines.

In a statement, the company said, “We have endeavored to sustain the current family as is…but have come to the conclusion that we, unfortunately, have to say goodbye to a few of the wonderful people that worked with us.”

Without revealing any particulars of the mass firing, Emirates assured that those being axed from its workforce would be treated, “with fairness and respect.”

ABC News reported that to try and balance some of the immense losses the airline continues to suffer, Dubai’s Crown Prince, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, injected an undisclosed amount of equity into its operations back in March.

Although the flag carrier, owned by a Dubai sovereign wealth fund, had already reduced its staff members’ pay during the course of the global health crisis.

Meanwhile, Emirates’ home base, Dubai International Airport—typically the world’s busiest in terms of international passenger traffic—has also been running only a fraction of its normal operations.

Dubai, which has positioned itself as a critical hub for the free movement of people, goods and capital from around the globe (all of which the pandemic has disrupted), now depends heavily upon a resumption of activity at its airport.

For more information, visit emirates.com.

This post was published by our news partner: TravelPulse.com | Article Source

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