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Scandinavian Airlines Ad Receives Backlash

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An ad for Scandinavian Airlines was taken down just hours after its original posting on Tuesday after receiving backlash on social media, as viewers said the video detracts from Scandinavian culture and history.

The ad called “What is Scandinavian for real? Absolutely nothing” makes the bold statement that all things that are typically considered Scandinavian have been imported and Scandinavia was “brought here, bit by bit, by ordinary people who found the best of our home in other places.”

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For example, the ad credits Greece for democracy, Switzerland for parental leave and Persia for the Scandinavian windmills, just to name a few.

The ad may have been well-meaning in a globalist sense, but it has definitely rubbed Scandinavians the wrong way. Viewers like Bo Kleis Christensen took to social media, believing that the ad “crossed a vital cultural boundary for us, ordinary people.”

Scandinavian politicians within anti-immigration populist parties have particularly taken issue with the airline’s latest ad. Richard Jomshof, a lawmaker with the Sweden Democrats, stated that the video is “really devilish nonsense and self-hatred. Have always tried to fly with SAS, but never again. It’s a promise.”

Likewise, Soeren Espersen of the Danish People’s Party believes that the airline was “spitting on all that is truly Norwegian, truly Swedish and truly Danish with its disgusting commercial.”

Other viewers have found the commercial demeaning toward Scandinavians. David Delfs Erbo Andersen, an assistant professor at Denmark’s Aarhus University, says the video makes a false implication that all Scandinavians believe they invented things like maternity leave and democracy.

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United Airlines Provides Free Flights to Medical Volunteers

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United Airlines has partnered with the Mayor’s Fund to Advance New York City in order to provide free roundtrip flights for doctors, nurses and other medical professionals working to treat patients with coronavirus.

“Our healthcare workers are heroes, and they need reinforcements,” said New York City Mayor Bill de Blasio. “This generous partnership with United Airlines will ensure medical professionals from across the country can come to New York City to help us in our hour of need.”

New York has become the focal point of the coronavirus pandemic in the U.S., specifically in New York City, which has more than 50,000 confirmed cases of COVID-19. Hospital staff quickly found themselves overwhelmed due to overcrowding. Several notable landmarks have been converted into makeshift hospitals throughout the city.

United is also working with local government agencies and non-profit partners to provide New York hospitals with much-needed qualified medical professionals. The airline is closely collaborating with a network of professional medical volunteer organizations to help enlist volunteers and bring them to locations where they are needed the most.

“The COVID-19 pandemic is one of those extraordinary times that demonstrates how we come together as a profession to provide desperately needed assistance and care,” said Society of Critical Care Medicine President, Lewis J Kaplan, M.D., FCCM.

United has joined many brands across the nation to help support front-line responders by providing them free or reduced services.

Several hotels and lodging brands are offering free or subsidized housing for medical workers and front-line responders, while local and national restaurants are providing these workers with free food or large discounts.

This post was published by our news partner: TravelPulse.com | Article Source

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