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JetBlue To Move Travel Products Subsidiary to Fort Lauderdale

JetBlue is moving its travel products subsidiary to Fort Lauderdale. The city is a key one for the airline and serves as a major center of operations. JetBlue Airways Corp., New York’s hometown airline, will continue to be based in the Big Apple, the airline said. But by locating the subsidiary and the core airline…

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JetBlue is moving its travel products subsidiary to Fort Lauderdale.

The city is a key one for the airline and serves as a major center of operations.

JetBlue Airways Corp., New York’s hometown airline, will continue to be based in the Big Apple, the airline said. But by locating the subsidiary and the core airline teams separately, “each can focus on successfully delivering the best customer experience and creating value for owners.”

The two entities will continue to collaborate on future products from JetBlue.

“Just as our venture capital arm JetBlue Technology Ventures has found success by being based in Silicon Valley, Fort Lauderdale will be the perfect location to grow JetBlue Travel Products,” Andres Barry, the recently appointed president of JetBlue Travel Products, said in a statement. “In Broward, JetBlue has established a major network serving cities across the U.S. as well as top leisure destinations in the Caribbean and Latin America. With its vibrant economy, especially in travel and tourism, we believe it makes a lot of sense to base our business here. We look forward to becoming an even greater part of the community in Broward County.”

JetBlue Travel Products consists of the JetBlue Vacations brand and other non-air travel products including travel insurance, cruises, car rentals and more.

Fort Lauderdale is one of JetBlue’s six focus cities and a major hub for its international flights to and from the Caribbean and Latin America, two regions which now account for one-third of the airline’s network. The airline serves 59 destinations from Fort Lauderdale and is growing toward 140 daily departures.

The South Florida region is very important to JetBlue for other reasons as well. The airline’s inaugural flight, Flight #1, took off from New York’s JFK Airport in February 2000 bound for Fort Lauderdale-Hollywood International Airport.

JetBlue Travel Products is laying the foundation for the next level of ancillary earnings growth, the airline said. Barry will work to expand its presence throughout the broader travel experience.

“JetBlue’s selection of Fort Lauderdale for its travel products headquarters is great news,” U.S. Sen. Bill Nelson, the top Democrat on the Senate Commerce Committee which oversees the airline industry, said in a statement. “The company’s commitment to expanding its operations in South Florida will support jobs and the economy.”

JetBlue is already a top employer in South Florida, with more than 1,800 local crewmembers.

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American Airlines Offering Roundtrip Fares as Low as $32

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Granted, there are very few people taking to the air these days in the wake of the devastating global spread of the coronavirus.

But American Airlines, for whatever reason, is offering one of those crazy once-in-a-lifetime deals.

As first reported by One Mile At A Time, American has a fare through the month of April where you can fly from Miami to Los Angeles for $16 each way.

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Yep, that’s right – $32 roundtrip to go coast to coast.

No doubt it’s one of the most eye-catching, startling fares ever offered, even better than when some airlines run a buy one/get one special. Not that we didn’t believe One Mile At A Time, one of the most well-respected and well-read aviation blogs out there, but we had to see this for ourselves.

Sure enough, when TravelPulse checked it out on Sunday, the fare had increased.

By eight whole dollars.

Choosing random dates and leaving Miami International Airport for Los Angeles International on April 22 and returning April 29, the fare for basic economy was $40 roundtrip. Want a better seat? Main cabin fares were just $96 roundtrip. (Forget about first class. You didn’t think American was that generous, did you? Those fares were $854 roundtrip.)

For the month of May, again choosing random dates and leaving Miami on May 13 and returning May 20, we found basic economy roundtrip fares for $56 and main cabin for $121.

So who’s going to take a flyer on these fares while the virus is still raging?

Certainly, there will be some folks, especially those that might absolutely need to travel more immediately. Or, you might have the gamblers out there who will take the chance that the pandemic and the restrictions will come to an end sooner than later, making the purchase of a May flight seem like a steal.

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