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Hawaiian Airlines Adds ‘Main Cabin Basic’ Fares to Product Offerings



Today, airlines/hawaiian-airlines-announces-new-service-between-maui-las-vegas.html” target=”_self” rel=”nofollow noopener noreferrer”>Hawaiian Airlines launched a new, lowest-price fare product offering on flights between Honolulu and select North American gateway cities: the Main Cabin Basic option. The new booking option will allow guests to take advantage of the carrier’s lowest prices while still enjoying the benefit of authentic Hawaiian hospitality onboard.

Those booking the Main Cabin Basic fare forego some standard Hawaiian Airlines services that are included in other fare categories, such as advanced seat selection, the ability to upgrade to Extra Comfort or First Class seating, earlier access to overhead bins during the boarding process and the option to change flights.

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Passengers who’ve opted for Hawaiian’s Main Cabin Basic fare will either select a seat when checking in for their flight or will be assigned a seat at the gate prior to boarding.

Main Cabin Basic flyers will still receive Hawaiian Airlines’ signature brand of hospitality and quality service; complimentary meal, snack and beverage service during their flight; free in-flight entertainment; free carry-on bag and personal item allowed inside the cabin; and HawaiianMiles members will continue to earn one mile per mile flown, but won’t earn bonus miles.

“We are now offering a full range of fare options to our guests on these routes with the addition of the best-value Main Cabin Basic product in the industry – one that combines our lowest fares with our award-winning Hawaiian hospitality, including complimentary meals and in-flight entertainment, delivered in the comfort of our modern fleet,” said Brent Overbeek, Hawaiian Airlines’ senior vice president of revenue management and network planning.

During its initial release, the Main Cabin Basic fare product is being offered on select, non-stop flights between Honolulu and three of its 13 U.S. mainland gateway cities—Los Angeles, Long Beach and San Jose, California—for travel starting October 21, 2019.

Hawaiian’s other available fare products are Main Cabin, Extra Comfort and First Class, with its Airbus A330 aircraft featuring a premium lie-flat experience and luxurious recliners available aboard its Airbus A321neo models.

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Expect Airlines to Supply Fewer Options and Higher Fares After COVID-19



While many in the air travel industry are, of course, hoping for a swift and complete rebound in passenger traffic once the COVID-19 crisis finally comes under control, others aren’t as optimistic.

In fact, aviation analysts are saying that the diminished demand for air travel brought on by the coronavirus pandemic will likely persist for quite some time, even once the threat of contagion has passed.

CNN Business’ coverage looked back at the commercial aviation industry’s path to recovery after the 9/11 attacks in 2001, pointing out that passenger traffic didn’t fully bounce back until 2004. And, in the wake of the 2008 Global Financial Crisis, it wasn’t until 2013 that passenger traffic again reached the levels seen in 2007, just prior to the recession. The slumps seen in air traffic during those two crises were just a fraction of what the world has witnessed over the past four weeks.

It’s likely to take a long time for passenger air traffic to rebound from this unprecedented downturn, even once people are able to start flying again. As airlines resume operations, they’ll be selective about the routes they maintain and reduce frequency in order to fill more seats per plane, which will lead to higher fares than were seen before the crisis.

Chief credit analyst for airlines for S&P Global, Philip Baggaley, explained that, as airlines return fewer planes to service and fill those in operation to maximum capacity, many of the low-costs seats that fliers once enjoyed booking will vanish. “Fewer seats flying means fewer cheap seats at the margin,” he said.

“There’s going to be fewer airplanes. That means less flying,” industry consultant, Mike Boyd, told CNN Business. “So, there’s going to be less choice, and you’ll be paying more. There’s no way around that.”

Historically, major economic blows to the industry have resulted in bankruptcies and mergers for the airlines. Prior to the 9/11 attacks, there had been nine major U.S. carriers, which afterward merged into today’s four major carriers, which last year accounted for 80 percent of passengers flown aboard U.S. airlines: American Airlines, United Airlines, Delta Air Lines and Southwest Airlines.

It’s possible, then, that a new wave of airline failures and mergers is on the horizon, especially given that the $50-billion federal bailout promised to the industry won’t even cover the near-$65 billion in revenue that U.S. airlines would have otherwise collected, even if they only matched last year’s numbers.

“In the near term, we’re going to see a shakeout,” said Joe Schwieterman, a transportation expert and professor at DePaul University in Chicago. “The weaker players may not survive this. Most industry leaders are expecting a long, painful recovery.”

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