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Airline In-Flight Magazines Are Latest To Go

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Airlines have trimmed as many expenses as they can after being decimated by the global coronavirus pandemic, including big-ticket items like parking planes and cutting capacity to, seemingly, low-priority expenses like food and beverage.

Now comes the latest cutback.

According to the aviation blog The Points Guy, four of the top five U.S. airlines have removed their inflight magazines from seatback pockets.

And it might not have been solely the choice of the airlines.

Delta, for instance, removed its Sky magazine and said the decision was based on a new aircraft cleaning process. Like many airlines, Delta has gone with a fogging disinfectant in the plane.

But Sky magazine is published privately by MSP Communications, and several staff writers say they’ve been laid off in the wake of Delta’s decision.

Southwest Airlines has also put Southwest: The Magazine on hold, after publication of the March 2020 issue. At its peak, the magazine had 5.5 million readers and Southwest is “working around the clock and will follow up with next steps regarding the Southwest: The Magazine soon,” a company spokesperson told The Points Guy.

Alaska Airlines is not publishing an April or May issue of its Alaska Beyond magazine.

As for American Airlines, its American Way magazine was placed in seatbacks for April. Michael Keating, CEO of Ink Global, which publishes American Airlines’ American Way magazine and United’s Hemisphere magazine.

“The April edition of American Way was boarded as usual and American is 100% committed to all the titles that we produce (American Way, Nexos and Celebrated Living),” he said. “Whilst of course pagination and print runs will vary, we are planning future issues as normal. The same goes for Hemispheres, though we will be skipping the May issue as United passenger numbers will be down. We are currently working on the June issue of Hemispheres and beyond.”

This post was published by our news partner: TravelPulse.com | Article Source

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Airline News

IATA: Damage to Air Travel Will Extend Into 2023

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Any comeback by the beleaguered airline industry will extend into 2023, according to new data released by the International Air Transport Association (IATA), the airlines’ main trade group.

Long-haul travel will continue to lag behind and passenger fears about flying in general will contribute to the delay, Lonely Planet reported.

IATA estimates that passenger traffic won’t rebound to pre-crisis levels until at least 2023. It expects that global passenger demand in 2021 will be 24 percent below 2019 levels and 32 percent lower than the forecast the association made in October 2019.

The new data is based on a slower opening of economies and relaxation of travel restrictions. Lockdowns and shelter-in-place orders could return if the virus comes back strong in the fall and winter with a second wave, as some health officials have predicted.

In addition, another contributing factor is quarantine measures that have been instituted by various countries as well as individual states in the U.S. According to IATA, 69 percent of recent travelers that it surveyed said they would not consider traveling if it involved a 14-day quarantine period once they arrive at their destination. IATA is asking governments to find alternatives to the quarantine measures.

Of course, all of this is contingent upon the public’s willingness to fly—and instilling confidence in that will take time, said IATA’s director general and CEO, Alexandre de Juniac.

“To protect aviation’s ability to be a catalyst for the economic recovery, we must not make that prognosis worse by making travel impracticable with quarantine measures,” he said. “We need a solution for safe travel that addresses two challenges. It must give passengers the confidence to travel safely and without undue hassle, and it must give governments confidence that they are protected from importing the virus.”

This post was published by our news partner: TravelPulse.com | Article Source

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