Airlines have trimmed as many expenses as they can after being decimated by the global coronavirus pandemic, including big-ticket items like parking planes and cutting capacity to, seemingly, low-priority expenses like food and beverage.
Now comes the latest cutback.
According to the aviation blog The Points Guy, four of the top five U.S. airlines have removed their inflight magazines from seatback pockets.
And it might not have been solely the choice of the airlines.
Delta, for instance, removed its Sky magazine and said the decision was based on a new aircraft cleaning process. Like many airlines, Delta has gone with a fogging disinfectant in the plane.
But Sky magazine is published privately by MSP Communications, and several staff writers say they’ve been laid off in the wake of Delta’s decision.
Southwest Airlines has also put Southwest: The Magazine on hold, after publication of the March 2020 issue. At its peak, the magazine had 5.5 million readers and Southwest is “working around the clock and will follow up with next steps regarding the Southwest: The Magazine soon,” a company spokesperson told The Points Guy.
Alaska Airlines is not publishing an April or May issue of its Alaska Beyond magazine.
As for American Airlines, its American Way magazine was placed in seatbacks for April. Michael Keating, CEO of Ink Global, which publishes American Airlines’ American Way magazine and United’s Hemisphere magazine.
“The April edition of American Way was boarded as usual and American is 100% committed to all the titles that we produce (American Way, Nexos and Celebrated Living),” he said. “Whilst of course pagination and print runs will vary, we are planning future issues as normal. The same goes for Hemispheres, though we will be skipping the May issue as United passenger numbers will be down. We are currently working on the June issue of Hemispheres and beyond.”
Comments & Discussion
New United CEO Scott Kirby Comes Out Firing
United Airlines’ Scott Kirby, who took over as CEO last week in the wake of Oscar Munoz’s retirement, is wasting no time establishing his authority.
Kirby cut 13 high-level executives in a cash-saving move on Friday as the coronavirus pandemic has throttled the industry financially. A day earlier, he told an online investor conference that the airline absolutely would not declare bankruptcy, and that he thought flying was safe enough to not block the middle seats on planes from being sold.
Well, he did build a reputation as an open – some might say abrasive – executive while at American Airlines.
Kirby is eliminating 13 of United’s 67 officer positions, all effective on Oct. 1. That’s the day after the restrictions on firing employees runs out per the federal government’s rules for airlines accepting billions of dollars in stimulus package grants and loans.
“While there are glimmers of good news in our July schedule — we expect to be down about 75% versus 90% right now — travel demand is still a very long way from where it was at the end of last year and the financial impact on our business remains severe,” United said in a written statement as reported by CNBC.
The cuts are in response to the loss of nearly 90 percent of business for United and all airlines, as the demand for travel has dropped dramatically compared to last year and beyond.
But Kirby defiantly said during the investor conference a day before that he has no plans for the airline to go bankrupt.
“Zero percent, no chance,” Kirby said. “It’s worse for shareholders. It’s worse for creditors. It’s worse for employees. It’s worse for every constituent that we have.”
To that end, Kirby also said he won’t sacrifice potential sales by blocking middle seats, as some airlines have done. As the blog The Points Guy noted, Kirby said the airline’s cleaning process, air circulation and a requirement for passengers and crew to wear face masks make it a safe experience.
“Airplanes don’t have social distancing — we’re not going to be six feet apart,” he said. “But an airplane environment is incredibly safe.”
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