Virgin Voyages, which plans to launch its first ship, The Scarlet Lady in 2020, will officially unveil their uniform designs, to be sported by the cruise line’s on-board staff, at London Fashion Week.
The collection has been in the making for 2 years and breaks with traditional cruise line uniform designs by having no epaulette stripes for officers, no ties, no waistcoats and building in the Virgin brand’s signature dose of style.
Virgin Voyages partnered with celebrated British fashion designer Gareth Pugh to create designs that are both stylish and eye-catching. Virgin Atlantic is known for the chic look of their crew uniforms, including the iconic red high-heel pumps. Virgin Voyages uniforms will include a ultra-cool, custom designed red sneaker made by San Francisco-based PLAE. According to Virgin Voyages “The gender neutral, PLAE sneakers are intended to playfully contrast Pugh’s designs for a cheeky yet elevated look true to the Virgin Voyages spirit.”
“People are at the heart of all of our Virgin companies and when our people feel their best, they help make guest experiences the best they can be,” said Sir Richard Branson, founder of the Virgin Group. “We want Virgin Voyages’ crew to be the happiest at sea and making sure that they feel comfortable and confident is a big part of that experience. Gareth Pugh and the Virgin Voyages’ team have worked hand-in-hand to bring to life what will soon be the most eye-catching and stylish uniforms on the high seas.”
“For this project, we were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience,” said Gareth Pugh.
Virgin Voyages currently has four ships on order — Scarlet Lady will begin sailing the Caribbean in 2020 with 2,770 passengers and 1,150 crew. Geared towards the 18+ crowd with spaces and experiences designed to deliver a hip twist on luxury. Sailors of Virgin Voyages will enjoy the ease of having all dining, group fitness classes, gratuities, WiFi, soft drinks, and more included in the fare.
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