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Ireland’s Aer Lingus Unveils Fresh New Look

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Are Lingus has presented a brand refresh which includes a new logo, aircraft design, website, app, airport check-in areas, boarding gates and more.

Fun fact: more than 50 (yes 50!) shamrock designs were considered during the rebrand process, leading to the finalized new Aer Lingus logo, intact with shamrock hearts to reflect the brand’s warmth and hospitality.

If you’re flying transatlantic, Aer Lingus has become well known for their low fares and hospitality. Check them out from these 15 North American Destinations*:

  • New York, JFK

  • Newark, New Jersey

  • Boston

  • Washington, DC

  • Hartford, Connecticut

  • Philadelphia

  • Orlando, Florida

  • Miami, Florida

  • Chicago

  • Los Angeles

  • San Francisco

  • Seattle

  • Minneapolis St. Paul (new route beginning July 2019)

  • Toronto

  • Montréal (new route beginning August 2019)

*Both Boston and New York, JFK operate from Shannon as well as Dublin

airline’s position as a modern and contemporary Irish brand that competes on the international stage. The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. The new Aer Lingus aircraft livery carries four shamrocks – the first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. Picture Credit: Frank Grealish

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 Aer Lingus today unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage. The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. The new Aer Lingus aircraft livery carries four shamrocks - the first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. Picture Credit: Frank Grealish


Aer Lingus_New Livery_Air to Air.jpg


More to come

Later in 2019, the airline will also introduce new uniforms to be worn by Aer Lingus staff and brand new aircraft will continue to enter service with the carrier as well.

Mike Rutter, Chief Operating Officer, Aer Lingus adds: 

“The Aer Lingus brand has evolved significantly over the last number of years. Since 2015, we’ve invested in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline.  Innovations we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport. 

We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning.  This research confirmed the importance of our shamrock – the Irish emblem has been at the heart of the Aer Lingus brand for more than 80 years, and we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service.

The new look Aer Lingus livery consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation.”

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Amtrak Offers BOGO Valentine’s Day Tickets

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Amtrak has announced a Valentine’s Day Buy One Get One Free Sale. From Thursday, February 13, through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9and August 30, 2020, with no blackout dates. Customers can receive discounted tickets by using the code V214 at checkout or at amtrak.com/valentines-day-sale.

Amtrak is offering a great way for customers and their loved ones to travel for a weekend away or on a leisurely vacation. From couples to moms, to friends, to every loved one, Amtrak encourages individuals to give more than chocolates, flowers, and valentines this year. Instead, consider gifting a trip on Amtrak with a two for the price of one, Buy One Get One Free Sale.

Amtrak Fare Sale

The discount is valid for travel across the national network including most long-distance routes as well as the AcelaAdirondackCarolinian/Piedmont,CascadesDowneasterDownstate Illinois Services, Empire ServiceEthan Allen ExpressHeartland FlyerMaple LeafMichigan ServicesMissouri River RunnerNortheast RegionalSan JoaquinsValley FlyerVermonter and reserved sections of the Pennsylvanian and Keystone Service. Two customers can travel together in coach for as low as:

Fare

New York – Washington, D.C (Acela) $183

Los Angeles – Seattle $126

Washington, D.C. – Boston (Acela) $192

Seattle – Portland, OR $36

Washington, D.C. – Chicago $105

San Francisco – Denver $149

San Francisco – Los Angeles $66.50

New York – Atlanta $164

New York – Washington, D.C.$98

Chicago – St. Louis$31

Los Angeles – Albuquerque $86

St. Louis – Kansas City $36

Portland, ME – Boston $29

Richmond, VA – Charlotte $54

Detroit – Chicago $40

Washington, D.C. – Orlando $139

Fares will vary by train

Being able to easily travel to/from city centers, Amtrak has one of the most generous baggage policies in the travel industry, applicable for two personal items and two carry-on bags. Amtrak also offers the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample legroom and no middle seat.

This sale is valid for one free companion rail fare traveling on the same reservation as one full adult coach fare. This offer is valid for travel on all reserved service except the Auto Train. Adults must travel together and be booked in the same reservation. Valid for coach seats only; no upgrades allowed. This offer is not combinable with any other discount offer. All prices will be automatically discounted from the standard fare when accessing this promotion at amtrak.com/valentines-day-sale or by using the discount code (V214) when booking their trip. Other terms and conditions apply.

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