When it comes to family vacations, “togetherness” and intergenerational bonding opportunities, are two of the biggest drivers among travelers when it comes to both selecting a vacation and evaluating it later.
The findings are the result of a proprietary research project recently undertaking by Club Med, which involved surveying 300 parents who went on a multigenerational vacation within the past three years.
The study found that aside from safety, those surveyed identified spending quality time together (and activities that facilitate this such as accommodations, meals, and activities) as the most important criteria for a family vacation. Overall mood and ambiance throughout the trip came in third among respondents.
Club Med used this information to develop its newest in-resort programming, a just-launched concept dubbed Amazing Family.
Through its new Amazing Family program, the brand’s various resorts will offer weekly activities designed to give multigenerational families the opportunity to bond, create shared memories, spend time together, reconnect and bring home new passions.
“When creating a new product offering, it’s important for us to dive into what our guests – and potential future guests – need, want, and look for when planning their next family vacation. Only then can we truly create immersive experiences that fulfill their expectations,” Sabrina Cendral, Club Med’s vice president of marketing and digital for Club Med North America, said in a statement. “To create this program, our teams initiated a global research project to analyze the travel priorities of multigenerational families, broken down by their respective markets. Our teams found similarities across the board, which led to the creation of the worldwide Amazing Family concept.”
The Amazing Family program is categorized into five activity times, each with their own uniquely themed offerings and are part of the all-inclusive vacation package. The categories include:
—Time to Splash – focusing on all things “water fun” (i.e., slip and slides, water volleyball, splash zones).
—Time to Play – participating in childhood-favorite games (i.e., giant-sized family board games).
—Time to Quest – solving mysteries and challenges as a family (i.e., treasure hunts).
—Time to Recharge – relaxing activities for all ages (i.e., family yoga classes, storytime).
—Happy Family Time – dedicated times for parents and children to participate in resort sports and activities together (i.e., family trapeze classes, archery, kayaking, pickleball).
“Our goal with the new Amazing Family program is to encourage families to put their phones down, disconnect from everyday stressors and reconnect with their families to create lasting memories,” said Cendral. “Our resorts are built with multigenerational families in mind and are equipped with the finest amenities and activities, at no extra cost. Now we want to take the extra step to ensure that our guests can maximize their vacations while they stay with us, and to provide them with the tools necessary to fulfill their expectations.”
Within the North American and Caribbean segment for Club Med, the Amazing Family concept began its testing phase in Club Med Punta Cana in May 2019.
Since then, the program has officially rolled out in Punta Cana and will expand to three other resorts shortly: Club Med Caravelle (October 2019), Club Med Cancun Yucatan (November 2019), and Club Med Miches Playa Esmeralda (November 2019).
By 2022, the concept will is expected to be featured in more than 30 resorts worldwide, including both beach resorts and ski resorts.
When Club Med Miches Playa Esmerelda, the first Club Med Exclusive Collection resort in the Americas, opens in November, its Amazing Family program will feature all five categories of the program.
Additionally, the resort is planning to unveil a hands-on family community garden (“Little Gardeners’ House”), where parents and children will be able to learn about planting, recycling and composting, and then put the theory to practice.
The garden will provide a fun, immersive experience for all ages while offering an educational and sustainability-minded activity for children.
Each Club Med resort is expected to have at least two dedicated family entertainment experts whose sole responsibility will be to animate the new program and encourage families to spend time together during their vacation.
Comments & Discussion
Three Sandos Resorts Ideal for Family Vacations
While most Sandos Hotels & Resorts properties are already family-friendly, the brand is particularly proud of three of its resorts that are truly exceptional when it comes to creating incredible getaways for the entire family. Of course, it doesn’t hurt that each of its all-inclusive resorts sits upon some of the most breathtaking beaches to be found throughout Spain and Mexico.
Sandos Caracol Eco Resort
At Sandos Caracol Eco Resort, resort designers wisely asked themselves the question “Why should kids have all the fun?” when it comes to exciting, fun, refreshing water park adventures. Tucked away amid the magical Mayan jungle, a water park awaits guests of all ages, so kids and adults can enjoy the aquatic experience together!
And, of course, entry is included in your rate of stay. A total of 29 exhilarating water slides promise to get the adrenaline going as you zoom downward at full speed before splashing into the cool waters of the pool.
While popular, the water park isn’t Sandos Caracol’s only kid-friendly attraction. Amid the lush jungle, there’s also an animal farm filled with various exotic species that are native to the surrounding Riviera Maya region, where kids can learn about and interact with fascinating creatures.
The plentiful landscape also affords almost endless eco-activities just outside the resort, such as cool, crystal-clear freshwater cenotes where you can float as turtles swim beneath you and monkeys swing through the treetops overhead.
At Sandos Playacar, also located on the stunning white sands of Mexico’s Riviera Maya region (this time in Playa del Carmen), an absolute wealth of family-focused amenities awaits guests as soon as they arrive on property.
The resort’s newly-designed family pool area, mere steps from the beach, incorporates a delightful children’s water park, infinity pool and oceanfront snack bar. The whole family can relax together thanks to different age-appropriate elements combined in one location. There’s also a full program of fun and activities designed for pool and beach play.
When the adults do want some time to themselves, the Kids Club stands ready to entertain and care for guests from four to twelve years old with a full day’s worth of supervised, fun activities. There’s even the Lite Teen Club for the older youngsters (thirteen through seventeen), offering video and arcade games, air hockey, pool tables, a dance floor, non-alcoholic bar and nightly themed parties, where guests can mingle and meet new friends their age.
Near the center of the resort, a nine-hole miniature golf course holds the potential to pit adults against kids in a friendly competition, as guests attempt to putt their way through the quirky paths and tricky inclines, declines and ball-mazes that make the game so much fun!
All the while, tropical birds, butterflies and swaying branches dance about overhead. After dinner, an evening filled with live entertainment for the whole family awaits, as the Gran Plaza outdoor stage comes alive with captivating performances.
Sandos San Blas Eco Resort
Finally, Sandos San Blas Eco Resort offers a singular experience on breathtaking Tenerife island, one of the Spanish-owned Canary Islands off the coast of Northern Africa. The five-star resort is immediately adjacent to the San Blas Environmental Reserve and is the perfect choice for a family vacation that blends relaxation and recreation with nature. Here, families can come together while embarking on activities and adventures that can be found nowhere else.
The onsite lake is ideal for kayaking or canoeing, while the beach also offers adventurous guests kayaking, paddle-boarding and snorkeling options, as well as scuba-diving organized through the in-house dive center.
The incredible, subtropical San Blas Environmental Reserve provides excellent mountain biking, jogging or trekking routes, opportunities for outdoor walk-and-yoga sessions or observing the landscape under star-filled skies. Or, simply set out upon an exploration as a family of the island’s untouched natural wilderness and discover its unique flora and fauna.
The resort itself boasts eight swimming pools—five freshwater and three saltwater pools, two of which are great for kids. There are also activities designed especially for kids, with daily schedules featuring treasure hunts, face painting, pool games, video games and arts and crafts, among others.
Teens, meanwhile, can take part in activities best suited to older minors, such as climbing, kayaking, football, sand-soccer, badminton, pool games and more.
For the adults, two distinct golf courses, Amarilla Golf and Golf del Sur, both Atlantic Ocean-adjacent, offer challenging courses set amid spectacular scenery. Golf del Sur boasts three competition courses, featuring volcanic black-sand bunkers, massive greens and two trying water hazards. Amarilla Golf’s eighteen holes are set amid a gorgeous landscape situated beside the ocean, boasting beautiful native flora that’s being preserved thanks to its Biosphere Golf certification.
For more information on these properties, contact a travel advisor or visit sandos.com.
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