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New Hotel Gives Guests the Power to Determine Their Room Rate



Soul Community Planet (SCP) Hotels may be fresh on the hospitality scene but it’s already making waves with its guest-friendly Fair Trade Pricing.

Part of the brand’s goal to provide holistic hospitality, the eyebrow-raising program essentially gives guests the power to decide their room rate based on their level of satisfaction with their stay.

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The unique program is also designed to garner more feedback that can be used to enhance the guest experience. Suggested rates range from about $100 to $200 depending on the season.

“Through this unique approach to customer empowerment, our guests will not only have complete control over the rate they pay but they will also play a key role in helping us identify areas where we have room to improve,” said Soul Community Planet co-founder and CEO Ken Cruse in a statement.

According to The New York Times, guests haven’t yet abused the program. The goal is to reduce nightly rates based on legitimate complaints if necessary rather than open the door for guests to simply negotiate discounted stays.

SCP Hotels’ first property, the 174-room SCP Hotel Colorado Springs, celebrated its grand opening last month. Highlights include a state-of-the-art fitness center (SCP Fit), a creative co-working space (SCP Commons) and an on-site market (Provisions) featuring healthy, locally-sourced food and drinks.

SCP is looking to expand with the openings of 30 to 40 more hotels throughout the U.S. in the coming years.

“Our vision is to make the world a better place by serving those who value personal wellness, social good and the environment. Our handcrafted SCP venues merge earth-friendly and socially responsible practices with modern, clean lodging accommodations, nutritious ‘vegan-forward’ food choices, places for socializing, collaborating and working, superior fitness experiences—all at prices determined by our guests themselves,” added Cruse.

Interestingly, new research from ALICE found that nearly two-thirds of guests (62 percent) consider unfriendly staff to be the most frustrating aspect of their hotel stay.

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