AIC Hotel Group, whose roster of brands include all-inclusive Hard Rock Hotels in Mexico and the Dominican Republic, UNICO 2087, Nobu and Eden Roc, is experiencing its best year ever, said Frank Maduro, the company’s vice president of marketing.

“We are 10 percent up in revenue and 5 percent up in room nights,” he said in an during AIC Hotel Group’s fourth annual Showstopper awards for its top-producing agents, which is being held at the Hard Rock Hotel & Casino Punta Cana. “We’d be up even more – the limiting factor is capacity.”


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Capacity, however, will become less of an issue going forward. For starters, next year AIC Hotel Group is scheduled to unveil Hard Rock and Nobu in Los Cabos.

AIC Hotel Group will also debut the Hard Rock Riviera Cancun by 2019, which will bring its count of Hard Rock properties to six. In addition to Hard Rock Hotel & Casino Punta Cana, the company’s Hard Rock hotels include Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya.

Maduro said that AIC Hotel Group is also actively looking to expand the UNICO brand – possibly in the Dominican Republic. The brand’s first property debuted in the Riviera Maya nearly one year ago, and couples relaxed luxury with cultural immersion.

Since its opening, UNICO 2087 Hotel Riviera Maya has been wildly popular, with occupancies averaging 70 percent, Maduro said.

Meanwhile, AIC Hotel Group’s 2018 Showstopper event in Punta Cana drew 175 of the company’s highest-producing travel advisors. During an educational session, AIC announced that Platinum-category agents will earn bonus commission on every booking beginning in January.

The event will include includes an awards ceremony hosted by Joey Fatone of NSYNC, which will be followed by a performance by three-time Grammy winner Nelly.

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